Dear colleagues,

We're delighted to announce that the latest issue of Rotman Management on Creative Destruction is now available! It will be sent to alumni, paid subscribers, and sold on Canadian newsstands starting in January 2018. 

About this issue:  

No company today has the luxury of basking in yesterday’s—or even today’s—success. The humbling fact of life for today’s leaders is that virtually everything you thought you understood about running a successful business is open to better ways of doing things. In this issue, we look at how creative destruction is unfolding across industries, and the thinking and leadership required to fuel it—and navigate it.

Getting copies: 

If you would like a copy of this issue, there is a limited supply available in the mailroom. If you prefer a digital copy, please let us know and we'll get it to you. Please note that the digital edition only goes live on January 1st. 

Sharing content:

If you are interested in sharing articles from this (or any other) issue on social media or for promotional purposes, please note the following: 

• Feature Articles: Most of our Feature Articles are sold at, so we cannot freely circulate or post the PDFs. However, we can provide you with the HBR URL link so that you can circulate a quote or passage from the article, then link to HBR, where people can purchase the full article. Certain articles in each issue are unrestricted and can be shared freely; please see below for Winter 2018's free feature articles. (Please note: links to the articles on will be available shortly.)

• Idea Exchange: These are the shorter articles and Q&As in the second half of each issue, and these can be shared freely. Just ask, and we will provide you with the PDF. A select few are featured on our website; see the article by Rotman Professors Sarah Kaplan and Joshua Gans and our interview with Wharton's David Robertson.


Here's a glimpse at what's inside this issue:

Rotman Contributors: 

How AI Will Transform Business 

by Tiff Macklem and Michael Zerbs (MBA '89)

A Start-Up is Born: The Story of Helpful

By Karen Christensen and Sharon Aschaiek

Moonshots: Achieving Breakthrough Innovation in Established Organizations

by Anita M. McGahan 

Creating Great Choices: A Leader's Guide to Integrative Thinking

By Jennifer Riel and Roger Martin

Reputation Management Goes Digital

By Anne Bowers and A. Rebecca Reuber



Structured Anticipation: How to Anticipate Strategic Threats to Survival
By Sarah Kaplan and Joshua Gans 

How Sensory Cues Affect Our Thinking
by Spike Lee 

How Ideas Rise from Chaos
By Chen-Bo Zhony

Education 2.0: The Destruction Reconstruction of Higher Learning

By Mihnea Moldoveanu

Turning Big Ideas Into Business
By Heather Fraser


External Contributors: 

The Future of Growth:
AI Comes of Age

By Jodie Wallis and Deborah Santiago

The New Leadership Imperative: Embracing Digital Transformation 

By Maxwell Wessel

The Democratization of Judgment 

By Alessandro Di Fiore


Tim Brown on the Evolution of Design Thinking 

Kate Sweetman on the Power of Reinvention

David Robertson on the Third Way to Innovation

Heidi Franken on Ethical Innovation in Finance 


Pick up a copy of the Winter 2018 issue to read these and many more articles!

Save the date!

Please also join us on January 25th for the second inside-the-issue event.
Click here for details and to register.

We hope you enjoy this issue of Rotman Management. As always, we welcome any comments or feedback you may have. 

Happy holidays! 

Rotman Management Magazine
Suzanne Tobin, Karen Christensen, Lori Mazza